What Is SEO?
Search Engine Optimization, or SEO, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). SEO can be done on both on-site and off-site factors, which are all aimed at making your website more visible and attractive to search engines.
On-site and Off-site Factors
On-site SEO factors include things like optimizing your website’s title tags and meta descriptions to make them more relevant and keyword-rich. Off-site SEO involves building links from other websites back to your own. This helps search engines see your site as more authoritative and trustworthy, which can lead to higher rankings.