What Is SEO?

Search Engine Optimization, or SEO, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). SEO can be done on both on-site and off-site factors, which are all aimed at making your website more visible and attractive to search engines.

On-site and Off-site Factors

On-site SEO factors include things like optimizing your website’s title tags and meta descriptions to make them more relevant and keyword-rich. Off-site SEO involves building links from other websites back to your own. This helps search engines see your site as more authoritative and trustworthy, which can lead to higher rankings.

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